Templates are guidelines or worksheets that readers can use to shape the creation of material. Following LinkedIn's topics increases your chances of being featured on Pulse; If you currently don't have a content strategy (why not? Step 3. If you’re not yet using LinkedIn content to attract and engage your audience, you’re already a step behind. Tomorrow we’ll dive into how to select compelling assets for your Sponsored Content campaigns. Whether you’re hosting or attending a professional event, creating a promotion complete with visual content, a brief descriptor, and a strongly enticing CTA will encourage your target audience to attend! Well, 80 percent of B2B leads come from LinkedIn, and quality content most definitely plays a role in that generation. This will help you course correct in case something goes wrong. What kind of format is the content going to take? You can add, delete or move content around your calendar to best provide the content your market wants. Holidays, Monday First) - Download a professionally designed LinkedIn marketing calendar template in Excel for 2022. And, in the UK, 96%1 of B2B marketers are using LinkedIn as a content marketing channel, with 61%1 saying they find it highly effective. How is it performing? Start filling in your content! For more inspiration on how to craft your personal brand content calendar, what content to create, and how often to post, check out the social media content calendar exercise file. What’s the cadence of main pillars? Take a second to think about your blog or other content offerings. A piece of content without a title is like a novel with no name. Who’s going to write this blog post, record and edit this video, etc.? ), a simple status update will suffice nicely. For starters, it helps the author know what exactly the content they’re producing is about. Put together a list of key topics that are relevant to your industry, and do thorough keyword research for each one. But The internet is an open book, and when you position yourself as an expert, you can provide your followers with tips and steps to help them in their field. Stay up to date with the latest marketing, sales, and service tips. Behold, the ebook. If you know about a certain industry or a specific department, then you may begin creating content centered around those things. In fact, more than 50 percent of B2B social traffic comes from LinkedIn, and 94 percent of B2B marketers say LinkedIn is their best distribution channel. Step 1. Establish a workflow 6. Additionally, we host and collaborate on 25+ annual ticketed and free community events. Join Goldie Chan for an in-depth discussion in this video, Create a content calendar, part of Building Online Communities. And shorter than a regular book. The editorial calendar is designed to help you know what to prepare and when, but it’s not a static tool. It’s informational content that provides instructions on how to complete a task. Try to avoid content that is convoluted and unnecessary. Luckily, content calendars are here to save the day. What information is your audience looking for right now? Imagine a book, but on the internet. Is it a blog post, a video, an event promotion, a simple status update about Steve? Add this detail upfront. FREE PRINTABLE Excel 2022 LinkedIn Marketing Calendar (With U.S. A perfect place to connect with industry experts, CEOs, General Managers, employees and organizations at large. The Calendar is a students for students business that builds community through on and offline experiences. Rename your calendar. For the smaller stuff (like introducing that new intern named Steve who gets the coffee order wrong every single day, damn it Steve! LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers.The platform also is Fortune 500 companies’ social media channel of choice. There are 8 steps to creating an effective social media calendar: 1. Or something in your business might change. Your ebooks should provide valuable information to your audience, so it’s important to distribute them across the most relevant professional channels – like LinkedIn. One of the most important elements of quality content is understanding the audience of the content. You may be an expert in your industry, but when you write articles, make sure to be human and tell a story with your content. Writing Themes 2016 LinkedIn 2016 Editorial CalendarMonthly content themes for Members JAN What’s the one skill you wish you were better at? LinkedIn is especially good for promoting upcoming live events. downloading LinkedIn and HubSpot's complete 2 Week Sponsored Content Planner, Illuminating content on digital marketing. However, the audiences and type of content that we create on LinkedIn will be different than what’s on your blog. It’s the place where all of your social media posts, your blogs, your newsletters, your videos, podcasts and your graphics strategically come together to grow your business. Exemplary content creation falls flat without a solid distribution plan—we know this. You may be caught up by thinking that no one wants to hear or read your opinion, but you'd be wrong. Contently shares short infographics with one or two stats on LinkedIn content ads to attract followers and potential customers. The summary of content is the most important element to include on your LinkedIn content calendar. As the social hub for professionals, LinkedIn can and should be used for marketing your products and services to your audience. Having a content calendar is a great way for coming up with fresh ideas for your content. That said, they’re an incredibly useful tool to organize your content marketing strategy. LinkedIn has released its new editorial calendar.I've written about this feature before, suggesting that looking at it brings two advantages:. ), the format of content (ebooks, interactive sitepages, webinars, live events, etc.) The idea is that publishers will produce an article on LinkedIn which will include the topic and hashtag. You may not have many connections on LinkedIn at the moment, and that’s okay. Example post for each day - What type of post is it? In the year it took me to go from 400 to 50,000 followers on my LinkedIn profile, I’ve discovered exactly what type of content gains high-quality lead-generating engagement. Also, if you’ve noticed – this article is a “how to” post, because we’ll eventually be guiding you through how to create a LinkedIn content calendar. Start publishing/scheduling Pro Tip: If this is your first time making a calendar for social, you might want to crack open our guide to creating a social media marketing strateg… In this series we’ve covered how you can use LinkedIn Sponsored Content campaigns for various objectives -- from lead generation to brand awareness to thought leadership-- but when it comes to actually designing the flow of your marketing campaigns, you have to think about the balance of content you’ll be exposing your new audiences to. What days of the week see the highest engagements for your audience? What we’re trying to do here is develop a better idea of the people we want to connect and speak with. To help you get started, I’ve created this easy-to-use content calendar with a month’s worth of quick ideas to keep your Link It helps you align messaging with certain initiatives. Conducting original research and sharing it on LinkedIn is a great way to establish yourself as a thought leader within your industry. Once you’ve digested these guidelines, download this free social media content calendar to get start scheduling in ways that make sense for your business. Increase brand awareness? ©2014 LinkedIn Corporation. We are Calendar, trying to make the world a much more productive place. Choose your social channels 3. How often you should be posting new content? This is where drafting an editorial calendar can help. While you don’t necessarily need to share a whole article to broadcast a new hire, you can (and should) use one for something like a new product launch. It’s important to assign these tasks ahead of time so your content team members can prepare and schedule time for creation. - Distribution: national or geo-targeted? Nevertheless, we’ve put together a step by step guide to help you build yours. Erika Giles | No. She spends most of her free time reading, writing, and enjoying the outdoors. Developing buyer personas will help you determine the purpose of the article, such as the pain points it addresses, and what it seeks to accomplish. LinkedIn publish a content calendar each year. Engaging with industry relevant content produced by third parties will show that you’re active within the greater conversation of your area of expertise. In this series we’ve covered how you can use LinkedIn Sponsored Content campaigns for various objectives -- from lead generation to brand awareness to thought leadership-- but when it comes to actually designing the flow of your marketing campaigns, you have to think about the balance of content you’ll be exposing your new audiences to. It is unlikely that your followers will want to read a long article containing rattled off facts and statistics. There are many visual aspects to content calendars, so the whole team can easily view upcoming deadlines, and who is working on what. 500 million+ members | Manage your professional identity. It helps you align messaging with certain initiatives. - If photo, what type of image will it be? Visualization. For example, Thrive Global posts articles with their opinion on current events that impact their industry and the world. The same is true for your Sponsored Content strategy -- in order to effectively get users to engage and be interested in your content, you have to provide users with new, relevant, helpful content, which means adding variety to the content that’s being promoted. Check us out online at https://www.calendar.com. 3. It lists national holidays, anniversaries, special dates etc. Heck, even CEOs only have an average of 930 connectionson the platform. The Calendar | 2,287 followers on LinkedIn. In an effort to help you get your content in front of the 530 million professionals on LinkedIn, who represent the largest group of influential, affluent, educational people anywhere (and to let your boss know that you’ve got this), I have created a quick LinkedIn Content Marketing Tactical Plan for you to incorporate into your integrated marketing approach. Content calendars help plan, organize and schedule every single piece of content you publish online. This helps build alignment between teams and also keep writers accountable for their work. Well, no, and here’s why: There are tons of different kinds of LinkedIn content, and that creates an engaging, diverse range of material for you to digest. It may take a while to perfect the art of reaching your target audience with valuable content that they want. Consistency is key with any content strategy, and it is crucial to your LinkedIn success. The best way to do this is by creating a LinkedIn content calendar. Bank of America enhances their brand's voice and shows that they are a company that cares with their meaningful videos that have thousands of views and shares. LinkedIn: How to Stand Out Although simple to create, content calendars are notoriously difficult to stick to. LinkedIn Twitter Pinterest All Social Network Integrations ... Use Your Content Calendar. People don't connect with statistics; they connect with stories. Click File>Make a copy. It’s a hub for a massive amount of informational content. For example, HubSpot has a bunch of different useful templates available, such as their template to help marketing professionals develop buyer personas. People love statistics and images. Developing a LinkedIn content strategy is one of the best ways to improve your professional, advantageous use of LinkedIn. This could include any number of topics, from “how to develop your content marketing strategy” to “how to train your dragon.”. Share insightful and impactful articles that you find valuable, praise a good video campaign, etc., and your audience will appreciate your breadth of attention. This calendar will be the single source of truth for all of your social media publishing activities. LinkedIn content calendars help you plan out your publication schedule, but they can also help you in a myriad of other ways as well, such as the following: In order for your LinkedIn content calendar to be successful, each piece of content that gets scheduled into it needs to consist of the following elements: First and foremost, who is responsible for creating this content? A content calendar is very simply a calendar that details what content your business will produce in a given time. This way, you can tackle issues in your audience's industry or departments to provide them with value and actionable content on how they may go about alleviating some of these issues. Generate leads? If your posts contain between 1900 to 2000 words, they perform better with an increase in post views, comments, shares, and likes. Select consistent dates and times to post your content so your followers know when to expect new content from you to make it easier for your readers to get in the habit of tuning in. Keep track of which content gets high response and share rates, and see if you can find patterns within the engagement. You don’t need a finalized title immediately, but at least come up with a working title to get a base set. Doing so can have a myriad of different benefits for your company – it can improve your recruitment marketing strategy, drive new leads, and foster B2B partnerships. What’s the purpose of all that content though? Determine who your audience is early on so all of the content you create is targeted and useful to them. McKinsey & Company posts long-form content about technology, leadership, and business to provide their followers with the most comprehensive information they can. Transforming the way companies market, sell, and service their customers, The 9 Best Thank You Page Examples That Nurture Leads and Drive Revenue, 20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition), How to Create Static Designs and Animations Using Adobe XD and CodePen, How to Build a Great LinkedIn Content Strategy (+ Content Examples). In order to build more effective campaigns and create more efficient, impactful content, you need to analyze how your material performs so you can determine what is and isn't working. We aggregate, showcase and promote the amazing things already happening in our community through our website and social media channels. Once you figure out what the overall goal of the strategy is, this will help you better shape it to create more efficient campaigns and effective, targeted content aimed at achieving that goal. What’s the cadence of sub-pillars? LinkedIn is a great professional network. Where are the gaps in your content? In fact, 60 percent of LinkedIn users say that they are interested in industry insights into things that go on in the world. Invite your team to review, and use their feedback to improve 8. It lacks direction, and honestly, do you even know what it’s about? Whatever your B2B social media marketing goals in 2019, the LinkedIn Content Marketing Tactical Plan eBook can help you reach them. This element is essential for your SEO. There are plenty of great online keyword research tools available, such as Moz. This is where drafting an editorial calendar can help. Wouldn’t that be nice? Those responsible for content within an organization have to plan out content for the upcoming weeks, months and year. List posts often encompass “top” or “best” categories, and provide insight into specific areas. Access knowledge, insights and opportunities. This comprehensive, step-by-step guide lays out the daily and weekly tactics that come together to form a stellar LinkedIn strategy. Are you looking to boost traffic to your website? If you don’t know who you’re writing the article for, then how do you know what to discuss and how to express your points in a convincing way? It’s similar to developing personas for your website. Step 4. 2018 Content Marketing Trends + Editorial Calendar Template Published on December 9, 2017 December 9, 2017 • 106 Likes • 0 Comments Set the right frequency. Build and engage with your professional network. Their followers comment back with some of their opinions, which provides them with an excellent opportunity to engage in meaningful conversations with their audience. Possibly the most obvious element given that this is an article about editorial calendars – make sure you remember to actually schedule the article into your calendar, so your team can know who needs to create what content and when. It gives you time to generate new ideas for the short and long term. Now that you have some great examples and tips to help you create valuable LinkedIn content, you can move on and start to organize your content using a content calendar. There’s no question that LinkedIn is an essential channel for content marketing, especially for building B2B relationships. They don't just post content related to banking or finance. This method will streamline your SEO efforts, making them much smoother than researching keywords and plugging them in after initial creation. For example, do you only post blog articles, and no videos? - Distribution: Who will it be boosted to? A content calendar is a tool commonly used by social media managers to plan their content in advance. In order to build a better LinkedIn content strategy, you first have to audit your existing content presence. Make a simple schedule for posting and revisit old content every six months to a year to refresh it and repost it. Something in the world might happen that can lead to new content ideas. LinkedIn Content Calendar is a ready-to-use excel template that helps you to plan your LinkedIn posting strategy for a complete year with a week-wise posting schedule. Founded in 1999, Calendars.com brings together the latest Internet technology with the world's largest calendar inventory to create the Web's biggest and best calendar store. If you write or create the same type of content every time, it’s likely that your engagement goes down as you saturate your audience with the same type of content. Maybe even foster a B2B partnership? Step 2. Make sure you have permission to use the images you select before publishing or posting content. Lemonade, an insurance company, posts "how to" content for a variety of subjects to appeal to their audience. Another way to keep it simple is to avoid spamming your audience with content. Unfortunately, you can’t snap your fingers and have your content calendar appear before your very eyes. Are there important topics within your industry that you don't address or discuss within your content? Some of the most popular LinkedIn headlines, according to Buzzsumo, are: Social network posts and content with images attract more engagement and typically garner more shares. Step 5. What kind of content are you already posting on LinkedIn? It ensures content is persona-targeted and aligned with the buyer journey. How to Schedule Content to LinkedIn October 25, 2018 LinkedIn provides a huge platform to its members to share their professional expertise, experiences, and anecdotes with their connections and the larger LinkedIn community. 14 min read. These calendars are inclusive to a variety of content. Here are five of the best examples we found that may help you choose content types that are good for your LinkedIn content strategy: Videos aren't just used for other social media platforms. This means that your headlines should offer them the idea that they can put your ideas to use right away so they can get some tangible results. Audit your social networks and content 2. Create a new tab for each month. Content. You can upload slideshow presentations, videos, infographics, and much more. LinkedIn content calendars help you plan out your publication schedule, but they can also help you in a myriad of other ways as well, such as the following: It gives you time to generate new ideas for the short and long term. Calendars.com | 579 abonnés sur LinkedIn. It shows your entire team the bird’s eye view of all things. With a LinkedIn content plan in place, and an organized editorial calendar to manage it, you and your team will be ready to attract and engage targeted users to drive marketing results. But with all this content, isn’t there some overlap? Do some digging into your competitors content to see what they're writing about and how you can improve upon it. Reading about an impressive statistic is sometimes less impressive when it’s stuffed amongst other content in a report. What are people talking about? 2. Discuss your strategies for improvement, and how you plan to reach the next level. LinkedIn is a great place to post quick company updates to keep your audience and partners in the loop at all times. One survey determined that about 59 percent of executives prefer video over text if both are available on the same topic. Why not explore some our customer success stories. hbspt.cta._relativeUrls=true;hbspt.cta.load(57042, '7787cdf4-1243-456d-9cae-4658ff5c8c05', {}); Erika is a Marketing Copywriter at Bluleadz. It guides with mapping your content to certain themed campaigns. Logic follows that if your organization operates in the B2B space, you need not only a defined content marketing program but a distinct LinkedIn marketing strategy. Start crafting your posts 7. These can be used to filter content on the calendar by type, team member, tag, color label, and more. consideration B2C marketers: LinkedIn. Understanding this will help you understand how you can improve your content. But it can also provide direction for the piece as well, if you’re looking to have it take a specific point of view or display information from a certain angle. Here are six tips that may help you create awesome LinkedIn content that helps increase engagement: Your content should be simple and well organized so your readers can scan and absorb the information you are presenting them with ease. She is a huge fan of houseplants and podcasts about conspiracy theories. 2. To maximize your calendar and ensure that your content isn’t fatiguing your audience, vary the type of content you’re posting (how-to posts, list posts, templates, kits, etc. Marketing professionals praise LinkedIn as the best hub for information and material – 91 percent of marketing executives rate LinkedIn as the best place to find high quality content. As with most other social media platforms, LinkedIn prioritizes native LinkedIn content, which is published on the platform itself and doesn’t require users to leave LinkedIn to view it. Include a relevant and engaging cover image for your LinkedIn article to visually engage your readers. Creating a LinkedIn Content Calendar Ask yourself: 1. As with every marketing initiative, you need a documented plan in place in order to set yourself up for success.If you launch a new campaign without first developing an organized, comprehensive strategy, it can easily crash and burn. Your audience will likely be more willing to engage with your content when you tell a story that they relate to. As a professional hub, LinkedIn is a great place to hold webinars for your targeted audience. Shine on my friend! It puts you at the forefront of conversations and development within your area, and helps you stand out from your competitors. In addition to adding a cover image, embed images into the body of your text if you are writing an article to break up your text into small scannable pieces. Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. Fill in your details to download the content calendar. As such, native content tends to outperform external content (for example, a … ), then following their calendar will give your content structure. They can also be used in the professional world on LinkedIn. People like to click on and read content with actionable content. Opinion content performs well on LinkedIn. Drawn from mine and the team’s experience at LinkedIn, as well as the strategies the most successful content brands adopt on our platform, here are 7 steps crafting a great content marketing calendar: 1. Most social media sites aren't dedicated to long-form content, but on LinkedIn, people like it! They also post videos about things that are helpful for the community, that confirm their stance on social issues, and that highlight their company culture by showcasing exceptional teammates. LinkedIn hosts a variety of great content options that get a user's attention. Different kinds of LinkedIn content include the following: How to posts have one primary goal – to teach the reader something. and the goal of the content (brand awareness vs. lead generation vs. thought leadership). Until then, stay informed by downloading LinkedIn and HubSpot's complete 2 Week Sponsored Content Planner. View the previous blog post here. These are considered "practically useful" headlines. Bank of America often publishes short videos on LinkedIn that range from about 25 seconds to about seven minutes to engage with their followers. Staying on top of this task will help your team maintain organization and stay on schedule to achieve goals. Skip to main content Learning LinkedIn Learning LinkedIn | SlideShare is a LinkedIn tool that allows you to host professional presentations online for a wide audience. If you are looking for creative and strategic ways you can use content on LinkedIn, you have come to the right place.In this article, you will get 16 simple content ideas to help make you a LinkedIn superstar. In order to know what kind of content you should be posting, you need to research the latest trends, topics, and keywords within your industry. Decide what your calendar needs to track 4. July 24, 2020 | LinkedIn can serve as a valuable tool within your greater content marketing strategy, but you have to be able to effectively manage your posting schedule. This is a good one. Remember to always test and optimize your content strategy over time based on what’s working and what’s not. Looking for ideas to elevate your social media strategy? LinkedIn Content Types. Before you develop a LinkedIn content marketing strategy, you have to determine what you hope to achieve from it. Self explanatory but also very important to not forget – LinkedIn allows you to upload videos, which is the most influential kind of marketing content in the industry. Basic, but important. Make Good Use of a Content Calendar. According to Curata research, 90 percent of marketers now use an editorial calendar. Luckily, content calendars are here to save the day. What's a better way to present these two forms of content than in a well-thought out and visually appealing infographic? Make a content library for your assets 5. The work isn't done once you post your new content to LinkedIn. LinkedIn is a content platform that allows you to get massive visibility with your ideal clients at no cost -- if you do it right. No other site offers you a greater selection of calendars or better experience with the calendar publishing industry. Calendar | 1270 seguidores en LinkedIn. It assists in planning ahead for noteworthy events. Webinars aren’t so much involved with posting content as hosting an online conference that provides information and topical commentary on your industry. For example, you might find list posts that have the titles “top thought leaders in marketing” or “best ways to procrastinate.”. Including keywords in your calendar ahead of time will allow the author to incorporate them within the content more efficiently during the creation process. Typically, … To make important statistics more impactful, get a little creative with Photoshop and overlay core text on a relevant image that ties into the campaign or research results. Subscribe to our blog & get notified on the latest trends that impact your business. "How to" posts are often clicked on the most when people want to learn something fast. Know what exactly the content more efficiently during the creation of material exactly... 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