On the product pages themselves, there are multiple images of each bra, plus a 360-degree view of the bra. It is argued that sight, sound, taste, smell and touch all significantly enhance the customer experience. This enhances the customer journey by creating the illusion of being able to fully ‘experience’ the product, as you would in a physical store. Entertaining and engaging software that may resemble a digital world. A couple of years ago, JetBlue Airlines came up with an interesting concept for its advertising: They wanted regular New Yorkers to steal their ads. Bjorn Borg has a range of reflective products that are ideal for sporting at night. To give shoppers an idea of what the bra is like IRL, the product pages also have reviews from other buyers. You may unsubscribe from these communications You may unsubscribe from these Products Their brilliantly  designed product page allows you to explore the shirt in detail; from the technology used to produce it, to a close inspection of the fabric and the benefits that any golfer can take advantage of. They can pick them up, feel what they are made of, and get a sense of overall quality and heft. The concept is highly interactive and maintains your attention perfectly. But the big drawback is shoppers can’t see or touch the products IRL. It will recommend or not recommend certain products for particular body types (apple-shaped, pear-shaped, and so on), and provides details on whether there’s any stretch or give to the fabric. Leave your email and we will delight you with a monthly summary. View example . Many interactive pages might be overwhelming for the consumer and drive focus away from completing a purchase. Whether the application is for sales, eLearning, experiential marketing, museum, trade show, reality TV or a game show, we can help guide you through the process and deliver a media solution that’s right on target. In another image, a pizza delivery mini-fig is shown scooting off with a delivery. A wide variety of Facebook interactive ads makes the social network one of the best options for sharing immersive, engaging content including: Requirements gathering stage … Games. Looking at examples will give you an idea not only of what works and what doesn’t, but also how an interactive product page can come together, and the number of possibilities that exist for designing and styling the page. A clear “Buy Now” CTA pushes the consumer fast and easily to the next step of the funnel. What’s the solution? Interactive media, also called interactive multimedia, any computer-delivered electronic system that allows the user to control, combine, and manipulate different types of media, such as text, sound, video, computer graphics, and animation.Interactive media integrate computer, memory storage, digital (binary) data, telephone, television, and other information technologies. any time. The… It’s open for business 24/7 and lets people shop from the comfort of pretty much anywhere. So as an ecommerce site, how do you bridge this gap? Fitbit presents its ChargeHR wristband in a scrollable journey of product exploration. Geox has combined narrated video with interactive elements, ingeniously conveying the competitive advantage of this shoe range: “perfect for any weather condition”. The pages feature images of specific toys from Lego (in this case, a pizza van) “in action.” For instance, the pizza van owner mini-fig is shown opening up his van for business and selling a pizza to a customer mini-fig. As you move the slider up and down, the thicknesses of the wallets change. We're committed to your privacy. We're dedicated to finding, researching and writing the industry's finest Customer Experience content. Interactive Infographics. There are probably thousands of different wallet brands out there, so Bellroy had to do something to distinguish itself from the rest. Thanks to text search, interactive table of contents, and thumbnails, buyers can easily navigate around your online product catalogs. 4 Examples of Interactive Advertising. The tricky thing about its business model is that a customer can choose a garment for a big event (such as a wedding or work presentation), only to have it arrive a day before the big day and be a total disaster. 5 Ways to Use Customer Feedback to Optimize the Mobile Experience, The Top 3 User Experience Terms You Should Know [Video], 3 Elements of the Digital Journey Where Banks Can Build Customer Loyalty, Meet the GetFeedback platform: A modern approach to customer experience management, How to Make Digital UX Seamless and Customer-Centric. Browse all examples Here's a small collection of interactive product views and 3D product visualizations that were produced either via 360 product photography or 3D modeling. Rent the Runway lets women rent clothing for special occasions, or just for everyday life. For instance, an interactive video ad can be a mobile playable ad on Facebook. You just want to keep  scrolling! You want in? Interactive advertising is also a growing sector. Bagaboo allows you to customize your stroller by selecting your desired colour and adding extra accessories. This is aided by a … Short of sending your customers free samples of your products, interactive product pages are the best way to help them get a real feel for what you’re selling before they make the decision to buy. The fun thing about shopping in a brick-and-mortar store is that people get to touch the products they’re considering purchasing. When you’re trying to figure out what to include on an interactive product page, or what interactive features provide the most value to customers, it helps to look at examples of product pages from other brands. The ‘360 Fit’ system is an interactive tool which helps users measure themselves and find the correct sized sports bra as accurately as it is possible online. We’ve rounded up some exceptional examples of interactive product page design that we’ve seen recently. Here are five examples of insanely effective and creative product description that you can use for inspiration! Some products are accompanied by short videos and also include links to the Sony Store and other online shops like Amazon, T-mobile and Best Buy. That’s your chance to convince them that your product is the one they need. 1. For example, the product page for a Kate Spade romper has reviews warning that the zipper is wonky, and that the romper is tricky to get into and out of (making bathroom breaks a real chore). Leave your email and we will delight you with a monthly summary. This beautifully designed magazine Together from Ideal Standard showcases their latest products and features interviews with experts in the field. For that reason, some high-end designer labels still only sell their clothing in stores. These sites use graphics and text to allow users to … Digital Social media. Built for ag… Read Full Tweet >, Great customer experience programs work best when grounded in feedback collected throughout the journey.… Read Full Tweet >. The design is clean and intuitive and allows the consumer to quickly proceed to checkout. Using the campaign titled #NYCTakeoff, the brand placed more than 150 poster-sized vouchers in bus shelters all over the city complete with text encouraging the ad viewer to peel off the ad in exchange for one of many prizes, including round-trip flights, tickets for sporting events and free ice cream. When you’re selling anything online, you have one chance to grab the attention of a potential buyer. For some, the idea of buying a luxury product online is just a no-go. For example, the product page for a Kate Spade romper has reviews warning that the zipper is wonky, and that the romper is tricky to get into and out of (making bathroom breaks a real chore). Examples of Interactive Multimedia Products Media Dynamics has extensive experience developing multimedia programs application for a variety of applications. Additionally, the page features a video that describes how the Bellroy is put together, as well as a quick questionnaire to help people choose the best wallets for them. It presents its flagship products by “breaking” them into parts and allowing the consumer to put them back together with their mouse scroll. The use of cool gradients gives the website character without taking away from the most important content. You want in? This Sony website is an awesome example of parallax design. 8 Exceptional Examples of Interactive Product Pages Sony – Be Moved. Customize almost every part of the watch: the case, the engraving, the movement (quartz/automatic), the bracelet, the dials, the hands and even the colour of their logo! A classic example of the scope of the product life cycle is the typewriter. Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! It also lets people upload pictures of them wearing the clothing, so that other shoppers can see what it looks like on a real person. You can select the weather condition of your choice and see the effect rain, sun or snow has on the product. about our relevant content, products, and services. No, really. Usabilla uses the information you provide to us to contact you © 2021 IZEA. APPS is a great interactive website created by VGNC company for liquor brands. As stated by the company itself: “Bellroy exists to slim your wallet”. Therefore, subscribers interact with the product even before visiting the store website itself. We're committed to your privacy. communications at Note: Many of the following examples overlap with each other. Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals. Even better, the brand has an interactive product page that illustrates the difference between it and the average wallet. ; you can view, purchase and own practically anything in just a few clicks, all without having to leave your couch. Virtual Reality. Swiss start-up Bruggler allows you to create your custom watch in their beautifully designed interface. 12 Types of Interactive Media. Get more orders with your online catalog Whether you want to improve the shopping experience, encourage people to make the most of your product, or highlight exactly what it is that makes your company different, interactive product pages are the way to go. Usabilla uses the information you provide to us to contact you Have you ever eyed a great pair of shoes but did not buy them because they would “get ruined in the rain” or “be too hot for the summer”? Not only does interactive content provide 2X more conversions than static content, it’s also as limitless as your imagination. You visit the site, fill in some information, and go to the next stage in the process. There are many ways to add choices to your advertising, including allowing readers or viewers to tailor the product to one they might be interested in. To help women get the right fit, it doesn’t just ask them to measure themselves, like so many bra companies do. The company then recommends particular styles to customers based on the results of that quiz. Additionally, interactive kiosks can also extend marketing services as digital signage, promoting the latest products and/or services, else host paid-for advertising services. Deloitte | Will You Fit Into Deloitte? Another feature offered by Burberry is product recommendations. Examples such as this one, posted by Stripe designer Tyler Thompson, would be difficult to decipher at the best of times. It’s up to a brand to create interactive product pages for the items it sells. Even a 600-page publication will become a handy reference tool. 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